WHY JAPANESE DENIM HAS TO BE HANDMADE

Arguably one of Japan’s recent most popular denim labels, JAPAN BLUE JEANS offers high quality Okayama denim to denim heads in the world. Following its popularity, HYPEBEAST interviewed Hiroki Kushimoto, the director of JAPAN BLUE JEANS. He concisely described why Japanese denim makers produce handmade jeans. The video also shows how intricate its manufacturing processes is.