BEAMS, one of significant retail forces in Japan and now its original brand BEAMS PLUS attracts fashionistas in the world, set up new brand called B:Ming Lifestore.
The concepts are that basic and staple clothing that is not influenced by passing trends, and all items are “made in Japan”.
Here is a video introducing its made-in-Okayama Chino pants produced by using technique of cold mercerization that is a low temperature alkaline process.
More information on the web page of B:Ming Lifestore.
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