A young entrepreneur Yusuke Yatsuhashi founded KURO in Tokyo in 2010. He started his fashion career as a sales assistant and buyer at a shop. Being influenced by Tokyo street culture and his friends of designers and fashionistas, he launched his own brand naturally. It had its first collection debuted at Pitti Uomo in Florence. It has unique production. For example, denim is made and cut in Okayama, however, the jeans themselves are sewn in Miyagi, the north part of Japan. It is because of KURO’s philosophy that the quality of factories shouldn’t be evaluated by the areas they are in but their workers and artisans’ skills and passion. KURO shows its appreciation for them by showing the names of the factories on its tags. This system also provides consumers with the clear production traceability.
KURO offers jeans, chinos and corduroys pants. Its products are made in Japan at the highest standards of quality and craftsmanship.
PANTS’ PRICE RANGE
¥15,000 ~ ¥30,000